This under-$15 skin care brand at Sephora is basic in the best way possible

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This under-$15 skin care brand at Sephora is basic in the best way possible

This under-$15 skin care brand at Sephora is basic in the best way possible

Every now and then, a new skin care line comes along and—for lack of a better word—disrupts the beauty world with some innovate aspect. A few years ago, it was The Ordinary (under its umbrella brand, Deciem) did just that, thanks to its combination of straightforward products (in often single-ingredient formulas), stark, minimal packaging, and affordable (like, really affordable) price ranges.

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Looking to target the signs of ageing? Try our AM skincare recipe… . ▪Kaolin Clay – A gentle white clay that works to effectively absorb excess oils and remove toxins from the surface of the skin. Apply after cleansing 1-2 times a week. . ▪Hyaluronic Acid – A powerful hydrator, it works beneath the surface of the skin as a magnet for moisturise helping your cells retain as much of it possible, for plumper, healthier looking skin. . ▪Q10 – An antioxidant working to protect the skin from environmental damage while working to tackle the signs of ageing. . ▪Vitamin C – Another antioxidant, working to brighten and even the skin, whilst boosting collagen production which gives skin it’s plumpness and elasticity. . ▪Squalane oil – A natural skin oil that works to hydrate and protect skin. 100% plant derived, this oil is lightweight and non greasy. It’s also non-comedogenic, so won’t clog pores and can also help regulate excess oil production. . ▪Collagen – A face serum that tightens the skin and targets fine lines and wrinkles.  Collagen is a natural skin protein that helps to support skin firmness, suppleness and elasticity. . ▪Caffeine – An under-eye serum which is an anti-inflammatory antioxidant derived from coffee.  It can help to reduce puffiness, dark circles and prevent skin damage from free radicals which can make dark circles more pronounced. . Got a skincare question? #asktheinkeylist and our team will be happy to help. . . . . . . . #asktheinkeylist #aging #protectskin #glow #skincare #skincaretips #skincareadvice #skincarehelp #skincarejourney #beautifulskin #glowingskin #radiantskin #newlaunch #serum #affordableskincare #skincarecommunity #amroutine #squalaneoil #hyaluronicacid #vitaminc

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Now, The Inkey List, a U.K.-based brand, has emerged with 19 different skin care products, ranging from the usual suspects, like vitamin C and retinol, to innovative, buzzy ingredients like Polyglutamic Acid (a peptide that can hold up to four times the water that hyaluronic acid can). The Inkey List is quickly becoming a favorite in beauty circles, thanks to its ultra-simple approach to skin care—and its single-ingredient formulas.

Rather than create complex, hard-to-understand, multi-ingredient formulas (whose downfall is often that one ingredient out of the several in a product might be an irritant, but it becomes hard to pinpoint when there are so many), the brand focuses on creating the simplest product offerings possible, making it nearly impossible to be anything but transparent with consumers. Why? Well, when the ingredient list is this short, it’s hard to hide things. For example, check out the ingredient list for The Inkey List’s Squalane Oil (spoiler alert: it’s just Squalane).

The best part is that everything in the collection, which is now available at Sephora, is under $15.

Browse some of our favorite offerings from The Inkey List below.

The Inkey List Vitamin C
The Inkey List
The Inkey List | $9.99


The antioxidant is great for brightening skin and evening out skin tone over time.

The Inkey List Squalane Oil
The Inkey List
The Inkey List | $11.99


The ultra-hydrating oil is a must-have, especially for dry skin types.

The Inkey List Retinol Serum
The Inkey List
The Inkey List | $9.99


A great starter retinol, if you’re new to the vitamin A derivative.

The Inkey List Glycolic Acid Toner
The Inkey List