These are the 10 most popular fashion brands in 2019


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Image credit: Sandra Semburg

From April to June this year there were a select group of fashion labels everyone was searching for, buying and showing major online love to. 

According to global fashion search platform, Lyst, the brands we coveted and ultimately added to cart was dictated by what the leading names in fashion like Gucci’s Alessandro Michele and Off-White’s Virgil Abloh sent down the runway, dropped in store and had their favourite muses including Serena Williams and Harry Styles wear on various noteworthy occasions, including fashion’s biggest night, the Met Gala.

Gucci’s Michele was the co-chair and the brand was the co-sponsor of the 2019 Met Gala and the theme, Camp: Notes on Fashion, translated to one of the most show-stopping red carpets in the history of the event, not only reminding fashion fans just how extraordinary this event is but that Gucci is the fashion name to know, love and covet. Harry Styles accompanied Michele to the event, making his entry into the fashion halls of red carpet fame in a sheer black pussybow Gucci jumpsuit. 

Cut to a few weeks later and Styles and Michele were back influencing our wallets and fashion purchasing decisions again. Gucci staged their resort 2020 show in Rome in May and it was memorable for more reasons than one. The show itself made a strong political statement and Styles’s lit appearance in a pared-back Gucci suit and tank top had the crowd outside the show hysterically shrieking and sobbing. With so many Gucci moments in the last few months, is it any wonder this brand dominated our purchasing decisions?

Along with Gucci, after crunching the data from over five million shoppers browsing and buying online, Lyst found that we also all wanted in to Virgil Abloh’s world. Off-White was, unsurprisingly, on the popularity leaderboard with the prolific designer dropping an IKEA x Off-White rug collaboration and dressing tennis champion, Serena Williams, in a custom look in collaboration with Nike for the French Open. 

As for Nike itself, the sportswear giant didn’t just have a triumph on the tennis court with Williams’s Abloh-designed collaboration, they went deep into the pop culture fashion realm, debuting an ‘80s-inspired Stranger Things collection of shoes in line with the third season of the Netflix show. And shoppers responded; the brand moved in from the number 11 slot in the first quarter of this year to a top 10 place in this quarter’s Lyst Index.

Read on as we reveal the 10 most popular fashion brands from April to June 2019 according to The Lyst Index.