Social media platforms today are like death and taxes; you can’t escape them no matter how much you try. If anything, leading brands will enhance engagement with their customers with the use of Facebook, Instagram, and Twitter.
In 2020 it is more than the eye test. A joint study by Texas A&M University, University of Buffalo, and Aalto University proved a link between higher revenues and social media. The results found that the platform increases revenue by about 5.6% and boosts the number of visits by 5%.
There are plenty of statistics that point to the value of social media for your business. Let’s look at some of them:
- More than 9 in 10 Millennials follow a company through their social media page (MarketingSherpa)
- Customers expect service delivery on the brand’s social media account. However, one in three complaints end up ignored (Smart Insights)
- There are more than 3.7 billion users of social media platforms around the world (Global Digital Statshot)
- More than 8 in 10 small and medium businesses use social media for marketing and other needs (LinkedIn)
- The usage rate of social media platforms for marketing is 91% (Statistica)
- People spend more than two hours per day on social media and messaging (Digital Information World).
So, here are five tips to help you market on social media for your business:
1/ Establish Your Goals, Identity, & Your Story
Establish your goals, identity, and your story. It would be tough to control the message if you have no idea what to share in the first place. Brands with a strong sense of self are likely to succeed in implementing their social media marketing plans. Do you want to increase revenues or engage with your audience more? Do you want brand recognition or a platform to promote products and answer complaints? Start with small goals and scale them up as you go along.
2/ Build Your Network
Build your network. You need to align with popular social media pages for two reasons: 1) to boost your traffic and (2) to connect with potential customers outside of your own ecosystem. One thing to do this is to search on Twitter for keywords involving your products. How are people interacting with other companies? What are their common complaints when it comes to the products? What are their needs?
3/ Understand The Nature of Each Social Media Platform
Its imperative to understand the nature of each social media platform. Ideally, you should have a presence on Facebook, YouTube, Twitter, Instagram, and LinkedIn. However, if you are a small business, your staff would likely be spread thin if you manage all your accounts. If you know your goals and brand, it is easier to choose which platform you will prioritize. For instance, Twitter works best for micro-blogging or sharing real-time updates. Facebook, meanwhile, is the ideal tool if you want your customers to reach you more easily. LinkedIn is the place for B2B transactions.
4/ Create a Profile of Your Customers
Its also really important to create a profile of your customers. You can use analytics to determine the online behavior of your target customers. It is one way to scale your brand and realign your focus on customers who are ready to make a purchase. There are free tools available, but the best way is to hire a professional to conduct analytics for you. They can also help shape your marketing plan to make it more effective.
5/ Quality Over Quantity
Business owners make the mistake that quantity of post was more important than quality. However, the last thing you want to do is to flood your followers with messages from your brand. While you do need to update daily or weekly, make sure that what you share has value. With that said, share great images, quality graphics, videos, and photos as much as you can as they resonate more with the audience than text. You can drive home your message with less.
More than anything, social media platforms like Facebook and Instagram are great tools to help build a relationship with your audience. When they realize that you care about what they think rather than merely their wallets, they are more likely to engage with you and recommend your brand to their friends and online acquaintances.
If you are wanting assistance with social media marketing for your business, the Blog Chicks team have had first hand experience with Sydney Social Media Managers. They have years of experience assisting business owners achieve great results and allowing management to get on with running the business. To learn more about this Social Media Agency, visit their website here: http://sydneysocialmediamanagers.com.au