Hallmark Channel unveils Christmas movie marathon to get us through self-quarantine
Christmas just came (a whole lot) early! The coronavirus outbreak has all of us craving a bit of magic right now, and Hallmark Channel is more than willing to provide.
In an exclusive report, Entertainment Tonight revealed that everybody’s favorite dispenser of warm and fuzzies has an extra-special Christmas movie marathon weekend lined up, allowing us to relive some holiday cheer and pass the time while we’re all cooped up inside.
The festivities begin on Friday, March 20th at 12 p.m. EST, with Candace Cameron Bure’s A Christmas Detour. From there, Hallmark will air 27 original “Countdown to Christmas” holiday films from recent years, culminating on Sunday, March 22nd at 6 p.m. ET with Christmas in Rome starring Lacey Chabert. (Check here for the full schedule.)
While it might seem odd to crave Christmas cheer on the first day of Spring, there’s actually a very good reason we love Hallmark’s holiday movies in trying times—the coronavirus pandemic certainly being one of them. They’re a welcome escape from the depressing 24-hour news cycle.
“I think people can only take so much,” Michelle Vicary, the network’s executive VP of programming and publicity, told Glamour.“
“We purposely look to be an escape. We try not to be issues-oriented in terms of creating polarizing conversations, because there are places to get that. We are a place that is a haven from that. We’re just a different conversation.”
Crown Media’s CEO and president, William J. Abbott, has a similar outlook. “The Hallmark brand is all about people connecting,” he explained. “The secret, I think, to our success is that we focus on that relentlessly.”
And while we’re all practicing social distancing for the foreseeable future, a heartwarming and predictable romance seems like just what we need.
This story originally appeared on SouthernLiving.com by Meghan Overdeep.
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