Victorian Fashion Designers Explore a Digital Future Alongside the Launch of Luxury ‘Shopping’ space in the Metaverse, Semblance World, at Melbourne International Games Week.
At Melbourne International Games Week 2021 (MIGW), fashion and tech will take centre stage as part of a Creative Victoria’s Creative Exchange event on Friday 8 October 2pm – 3.30pm.
Bringing together local fashion creatives and global thought leaders, this creative industries event co-presented by ACMI will include the highly anticipated outcomes of the Victorian fashion industry Digital Fashion Incubator and the global launch of luxury fashion space in the Metaverse, Semblance World, supported through a grant from EPIC games.
The Digital Fashion Incubator will showcase the experience of seven Victorian apparel and accessory designers as they explore what digital platforms, such as Augmented Reality and Virtual Reality, can do for their business. An initiative of Creative Victoria and leading VR/AR studio, Ignition Immersive, the Digital Fashion Incubator has given the designers an unprecedented opportunity to delve into new technology and experiment with the way their consumers experience fashion.
From AR accessories in the palm of your hands to ‘try before you buy’ to fully immersive virtual runways, the designers collaborated with Ignition Immersive on AR and VR technology to create new work and evolve their brands in a way that encourages customers to embrace new tech when it comes to their wardrobes.
In addition to their own real-world applications, much of the work produced by designers will also be showcased inside a new luxury shopping ‘metaverse’, Semblance World, launching globally at MIGW.
Semblance World is an immersive virtual platform created by serial entrepreneur and Conde Nast College Board Member, Roberta Annan, and fashion technology founder, Badrriya Henry, that aims to reimagine digital experiences for brands and consumers across the international fashion industry.The goal of Semblance World is to empower luxury brands in an age of digitisation, allowing them to create limited-time events, VIP experiences, fashion shows, gamified touchpoints, rentable virtual runways and showrooms, sustainable 3D digital model collections, and educational tools that will extend their reach and provide access to valuable market data.The results of all these unprecedented collaborations will be showcased at the Creative Exchange streamed event, co-presented by ACMI on Friday 8 October from 2–3.30pm
Facilitated by leading fashion journalist, Janice Breen Burns, games industry writer, Jini Maxwell and Public Programmer and Videogames Curator, ACMI, Arieh Offman, the event will include a panel discussion between Ignition Immersive’ s Darren Vukasinovic, Micky in the Van’s Estelle Michaelides, Ngali’s Denni Francisco and Maude Studio’s Courtenay Stolz, followed by an in-depth interview with Roberta Annan and Badrriya Henry for the global launch of Semblance World.
Visit the Melbourne International Games Week website for more events on this year