Procter & Gamble and A.S. Watson Group Co-create a New Japan Skincare Brand “aio” Redefining Simplicity and Sustainability Exclusively Available at Watsons


High-Res Image :

HONG KONG, Dec. 1, 2021 /PRNewswire/ — P&G (Procter & Gamble) Group and A.S. Watson Group jointly announced the new launch of a co-created Japan skincare brand aio in the physical and online stores of Watsons in the Greater China markets.  

Yvette Fan, Vice President & Managing Director Procter & Gamble, Hong Kong (Left), Malina Ngai, CEO of A.S. Watson (Asia & Europe) and Group Chief Operating Officer (Right)
Yvette Fan, Vice President & Managing Director Procter & Gamble, Hong Kong (Left), Malina Ngai, CEO of A.S. Watson (Asia & Europe) and Group Chief Operating Officer (Right)

Co-creating Simplicity and Sustainability

More and more customers are looking for an aesthetic life with simplicity. Equally for skin care, the busiest, most savvy customers are not only looking for simple yet effective solution to tackle breakouts and imperfections, but also taking sustainability as a core consideration, from product packaging to the selection of ingredients. With deep understanding of customers’ needs, both companies shared their expertise and experience to co-create the new Japan skincare brand aio

Markus Strobel, Global President, P&G Skin & Personal Care, said, “This is a P&G BEAUTY first breakthrough collaboration with a retail partner to co-create a new skincare brand from scratch. We are delighted to team up with A.S. Watson to learn together and co-design the aio proposition for the Derm and Wellness needs of the customers. This is the future of retailing and skin care”. Markus shared, “aio aimed to attract Gen Z & Millennials and have a larger proportion of sales from online channels. We are very excited to bring this brand now to Hong Kong and Taiwan Market.” Markus said ” aio is designed with first-ever fully recyclable packaging which is very meaningful for P&G’s responsible beauty and sustainability goals.”

Malina Ngai, CEO of A.S. Watson (Asia & Europe) and Group Chief Operating Officer is very excited about the co-created brand aio, “Starting from figuring out the customers’ needs, to product design and brand building, aio is the result of close collaboration between A.S. Watson Group and P&G. Our seamless O+O (Offline plus Online) platforms and sophisticated customer insights will help aio to open new markets. Sustainability is our top priority and we are happy to see aio‘s packaging is fully recyclable, making it eligible to be listed as Clean Beauty product under Watsons Sustainable Choices. With its philosophy of ‘simple sophisticated’, I truly believe aio will be loved by customers with its unique proposition, refreshing design and great product performance.”

Stability and Harmony: Healing Skin and Mind

Featuring the Oxyniacine™ formula, aio SUPER ESSENCE is drenched in tropaeolum majus for boosting skin vibrancy, B3 Niacinamide for reinforcing skin barrier and Vitamin E that has nourishing benefits to improve oil-water balance and keep skin healthy. Simple yet powerful, the essence leaves skin well-balanced and resilient. With a “Neo-Mint” packaging, the exclusive matcha-colored jelly-like texture offers a relaxing smell of Kyoto woods. The light non-greasy texture is also suitable for sensitive skin, tested by dermatologists.

After experiencing aio SUPER ESSENCE, 84% users agree the essence can help skin maintain hydrated and reduce overproduction of sebum; 90% think skin looks radiant and youthful with minimized pores; and 81% say it stabilizes skin to reduce redness, acne and pimples. Start your simple sophisticated journey with the powerful aio SUPER ESSENCE today.

Product Inquiry: P&G Hong Kong Limited Hotline: 800-969-688

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide.

About A.S. Watson Group

Established in Hong Kong in 1841, A.S. Watson Group is the world’s largest international health and beauty retailer operating over 16,200 stores under 12 retail brands in 29 markets, with about 130,000 employees worldwide. For the fiscal year 2020, A.S. Watson Group recorded revenue of US$20.6 billion. Every year, we are serving over 5.9 billion shoppers via our O+O (Offline plus Online) platforms, providing tech-enabled retail experience to customers offline and online.

A.S. Watson Group is also a member of the world-renowned multinational conglomerate CK Hutchison Holdings Limited, which has four core businesses – ports and related services, retail, infrastructure and telecommunications in over 50 countries.

Please visit for more information.

About Watsons

Watsons is the leading O+O (Offline plus Online) health and beauty retailer in Asia, currently operating over 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets.

Watsons operates around 200 stores in Hong Kong and Macau, of which over 50 stores have in-store pharmacies. Watsons has a professional team that includes pharmacist, dietician, Chinese medicine practitioner, health advisor, beauty artist, mother & baby advisor and nurse. They are devoted to serving customers.

Watsons continually sets the standards in the health, wellness and beauty market, providing personalised advice and counseling in health, beauty and personal care on top of its market-leading product range, making customers LOOK GOOD, DO GOOD, FEEL GREAT every day. Since 2009, Watsons has been the No. 1 Pharmacy/ Drugstore brand in Asia*. In Europe, Watsons is also the leading Health & Beauty retailer in Ukraine.

Watsons is the flagship health and beauty brand of A.S. Watson Group. Please visit for more information.

*Campaign Asia-Pacific “Asia’s Top 1,000 Brands” survey 2021 of over 8,000 respondents across 14 markets in Asia Pacific Region

Watsons Hong Kong Website:
Watsons Hong Kong Facebook:
Watsons Hong Kong Instagram: