Yakult Singapore joins virtual Pink Ribbon Walk 2021 to raise awareness for breast cancer


SINGAPORE, Dec. 3, 2021 /PRNewswire/ — Yakult Singapore is taking part in the virtual edition of the Pink Ribbon Walk organised by the Breast Cancer Foundation (BCF) from 1st  to 31st December 2021. This event honours breast cancer survivors, remembers those who have lost their lives and aims to raise awareness and funds to serve the breast cancer community in Singapore.

“This event is in line with one of our founders Dr. Minoru Shirota’s beliefs that prevention of diseases is better than cure. The walk aims to create awareness for the importance of preventive measures like breast self-examination and medical checks,” said Mr. Hiroyuki Kawada, the Managing Director of Yakult Singapore.

From now till 15 December 2021, Singapore’s national icon, the Merlion, will be lit in pink to remind the community to keep their breast health in check. Members of the public are invited to take photos with the Merlion to post on social media platforms with the hashtags #BCFBCAM2021 and #PinkLightUp.

For more information on the Pink Ribbon Walk 2021, please visit http://www.bcf.org.sg/pinkribbonwalk2021/ .

This is Yakult Singapore’s second year running participating in the “Fight Against Breast Cancer” campaign, which took place from August to October this year. The event raised funds for the Breast Cancer Foundation’s programmes and services for breast cancer beneficiaries, as well as mammogram subsidies and awareness outreach activities for the local community.

About Yakult Singapore

Yakult is a premium probiotic cultured milk drink that contains the specially cultivated beneficial bacteria known as Lactobacillus casei strain Shirota. Currently, more than 40 million bottles of Yakult are being sold in 40 countries and regions every day. It was first introduced to Singaporeans in 1979 and continues to be the *No.1 Selling Probiotic Drink in the whole cultured milk category. The brand perseveres to spread the benefits of its unique probiotic, L. casei Shirota along with the principles of Shirota-ism.

Yakult’s founder Dr. Minoru Shirota stands firm on the belief that prevention of diseases is better than the cure. Through Dr. Shirota’s discovery of Yakult’s unique Lactobacillus casei strain Shirota probiotic, the beverage improves overall gut health and ensures nutrients from food are well absorbed to support treatment and recovery.

Remember, a healthy lifestyle starts with a healthy you!

For more information, please contact: PR Department at pr@yakult.sg

Yakult Singapore Pte Ltd
Hiroyuki Kawada (Mr)
Managing Director

*Source: Nielsen Singapore   MAT Aug 2020 ~ July 2021 in Volume Sales for Total Singapore