Singaporeans Cheer Return of ‘Live’ Spectator Sport, 9 in 10 Feel Emotional and Excited About Watching AFF Suzuki Cup 2020 in Person ˗̶ Herbalife Nutrition Survey

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SINGAPORE, Dec. 13, 2021 /PRNewswire/ — The return of Southeast Asia’s premier football competition, AFF Suzuki Cup, to the National Stadium and Bishan Stadium has caused excitement among football fans to reach fever pitch. Following the prolonged limitations on spectator capacity at ‘live’ sporting events in Singapore, Herbalife Nutrition’s latest survey revealed that Singaporeans are cheering the return of ‘live’ spectator sport, with almost nine in 10 (87%) feeling emotional and excited about watching the AFF Suzuki Cup 2020 matches in person.

The 2021 Football Fans Survey, conducted by premier global nutrition company and Official Supporter of AFF Suzuki Cup 2020, Herbalife Nutrition, with 239 Singapore football fans aged 18 and above, also revealed that nine in 10 (90%) respondents said that the absence of ‘live’ sporting events in the past two years made them cherish the experience even more. Close to eight in 10 (78%) respondents said that the stadium atmosphere was the best thing about watching sports events ‘live’, followed by the ability to see their team in action in real life (46%), and the ability to cheer on their team in person (45%).

Jilson Ang, General Manager, Herbalife Nutrition Singapore said, “‘Live’ sports have the power to motivate and inspire, be it in our pursuit for sporting excellence or to take positive steps towards healthy active living. This is the reason why Herbalife Nutrition supports over 170 sports athletes and teams around the world with good nutrition to take their sporting pursuits to greater heights.”

When asked to compare the current ‘live’ match experience to that of pre-pandemic times, half (51%) of the respondents admitted that the experience now was not as good before, 27% said that the experience was better than before, while 22% said there was no difference in the experience.

However, despite the difference in their matchday experiences, nine in 10 (90%) still prefer to watch football matches ‘live’ in-stadium. Top reasons influencing respondents’ decision to watch a match in person include:

  • Coming to support their favourite team (55%)
  • Coming to soak in the atmosphere (39%)
  • Miss watching live sporting action (38%)

Beyond being physically present to cheer their team on, football fans in Singapore felt that watching ‘live’ sport has a positive influence on their everyday lives. Close to half (47%) of the respondents said that watching ‘live’ sport fuels their passion for sport, 40% said watching ‘live’ sport inspires them towards healthy living, while 39% said watching ‘live’ sports inspires them to live every day to the fullest.

About the Herbalife Nutrition 2021 Football Fans Survey

The 2021 Football Fans Survey was conducted online by Herbalife Nutrition with 239 Singapore football fans attending an AFF Suzuki Cup 2020 match at the National Stadium on 5 December 2021. Survey respondents comprised Singapore citizens and permanent residents aged 18 and above.

About Herbalife Nutrition

Herbalife Nutrition is a global company that has been changing people’s lives with great nutrition products and a proven business opportunity for its independent members since 1980. The Company offers high-quality, science-backed products, sold in over 90 countries by entrepreneurial members who provide one-on-one coaching and a supportive community that inspires their customers to embrace a healthier, more active lifestyle. Through the Company’s global campaign to eradicate hunger, Herbalife Nutrition is also committed to bringing nutrition and education to communities around the world.

For more information, please visit IAmHerbalifeNutrition.com. 

For more information, please contact:

Charlotte Lok
Herbalife Nutrition Singapore
Email: charlottelo@herbalife.com

Ethan Wong
IN.FOM (Partnering agency for Herbalife Nutrition Singapore)
Mobile: 9118 3960
Email: ethan@infom.asia