Not only was the Platinum Jubilee a huge celebration of the Queen’s 70-year reign, but the event also provided us all with some unforgettable royal style moments.
In particular, the Duchess of Cambridge made a big impression on viewers with her fashion during the historic event. According to e-commerce aggregator Lovethesales, Kate had the most popular style during the weekend, with searches for her fashion increasing by 400 per cent. Meanwhile, brand-performance software company Launchmetrics revealed that some of the royal’s outfits generated millions of dollars in terms of media impact value.
The duchess wore a number of stylish ensembles over the four-day event, starting with the Trooping The Colour parade, where she re-wore an Alexander McQueen ivory-hued coat dress, teaming it with a Philip Treacy fascinator and earrings that once belonged to Princess Diana.
The royal’s Platinum Jubilee wardrobe also included a playful yellow Emilia Wickstead dress, a Self-Portrait chiffon midi-dress (another ensemble she had worn before), an Eponine London wool coat and a Stella McCartney pink dress.
The royal’s fashion influence was praised by fashion critics as she recycled several outfits for these key events, sending out an important message about making the most of your pre-existing clothes when it comes to being more eco-conscious with fashion.
Searches for ‘coat dresses’, a particular favourite in Kate’s wardrobe, increased 87 per cent and ‘fascinators’ grew by 22 per cent, likely in part due to her influence.
Launchmetrics revealed that the sapphire drop earrings garnered more than $15 million in media impact value across more than 5,300 mentions. After being seen in Emilia Wickstead, the brand saw a media impact value of $3.8 million.
The Duchess of Sussex, who made her first royal appearance since stepping down as a senior member of the royal family, also grew in search due to her style. Searches for Meghan’s wardrobe rose by 82 per cent – she stuck to her signature sleek style with a belted white Dior coat which she wore at St. Paul’s Cathedral.
Overall, searches for ‘royal fashion’ increased by 206 per cent over the Platinum Jubilee and, unsurprisingly, searches for ‘Union Jack outfits’ rose by 108 per cent.
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