The Duchess of Cambridge causes surge in fashion searches after the Platinum Jubilee – Harper’s BAZAAR


Not only was the Platinum Jubilee a huge celebration of the Queen’s 70-year reign, but the event also provided us all with some unforgettable royal style moments.

In particular, the Duchess of Cambridge made a big impression on viewers with her fashion during the historic event. According to e-commerce aggregator Lovethesales, Kate had the most popular style during the weekend, with searches for her fashion increasing by 400 per cent. Meanwhile, brand-performance software company Launchmetrics revealed that some of the royal’s outfits generated millions of dollars in terms of media impact value.

The duchess wore a number of stylish ensembles over the four-day event, starting with the Trooping The Colour parade, where she re-wore an Alexander McQueen ivory-hued coat dress, teaming it with a Philip Treacy fascinator and earrings that once belonged to Princess Diana.

britains catherine, duchess of cambridge waves to the public as she arrives on a carriage to attend the queens birthday parade, the trooping the colour, as part of queen elizabeth iis platinum jubilee celebrations, in london on june 2, 2022 huge crowds converged on central london in bright sunshine on thursday for the start of four days of public events to mark queen elizabeth iis historic platinum jubilee, in what could be the last major public event of her long reign photo by ben stansall afp photo by ben stansallafp via getty images


duchess of cambridge style

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The royal’s Platinum Jubilee wardrobe also included a playful yellow Emilia Wickstead dress, a Self-Portrait chiffon midi-dress (another ensemble she had worn before), an Eponine London wool coat and a Stella McCartney pink dress.

The royal’s fashion influence was praised by fashion critics as she recycled several outfits for these key events, sending out an important message about making the most of your pre-existing clothes when it comes to being more eco-conscious with fashion.

london, england june 03 prince william, duke of cambridge, and catherine, duchess of cambridge talk with prince charles, prince of wales and camilla, duchess of cornwall after arriving at st pauls cathedral for the service of thanksgiving for the queen on june 3, 2022 in london, england the platinum jubilee of elizabeth ii is being celebrated from june 2 to june 5, 2022, in the uk and commonwealth to mark the 70th anniversary of the accession of queen elizabeth ii on 6 february 1952 photo by richard pohle wpa poolgetty images

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Searches for ‘coat dresses’, a particular favourite in Kate’s wardrobe, increased 87 per cent and ‘fascinators’ grew by 22 per cent, likely in part due to her influence.

Launchmetrics revealed that the sapphire drop earrings garnered more than $15 million in media impact value across more than 5,300 mentions. After being seen in Emilia Wickstead, the brand saw a media impact value of $3.8 million.

The Duchess of Sussex, who made her first royal appearance since stepping down as a senior member of the royal family, also grew in search due to her style. Searches for Meghan’s wardrobe rose by 82 per cent – she stuck to her signature sleek style with a belted white Dior coat which she wore at St. Paul’s Cathedral.

Overall, searches for ‘royal fashion’ increased by 206 per cent over the Platinum Jubilee and, unsurprisingly, searches for ‘Union Jack outfits’ rose by 108 per cent.

harry meghan queen jubilee service


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