This Slow Fashion Brand Has Got Your Summer Wedding Guest Outfit Sorted – British Vogue


A new wave of sustainably minded brands have emerged since the pandemic – the result, perhaps, of so many of us taking time to slow down, reflect and look for more purpose in our lives during lockdown. That was certainly the case for Realms founder Lauren Osborn, who has previously worked as a product developer for the likes of Roksanda, The Vampire’s Wife and Ashley Williams.

Read more: The Best Summer Wedding Guest Dresses

“I’ve spent the past 12 years working in fashion and always wanted to do my own thing,” the designer tells Vogue. “With the pandemic, it just felt like a now-or-never moment and I decided to put all the skills I’ve learnt into [my own brand].”

Realms makes all its designs to order using deadstock fabrics. 

Courtesy of Realms

The slow fashion label harks back to an era when people would go to their local tailor or seamstress to get their clothes made, both in terms of the brand’s ethos and aesthetic. Think of ’70s-style suits in an array of pastel shades (as well as black, if goth-girl summer is more your vibe) and flowing prairie dresses inspired by the same era. “I’m definitely inspired by the past,” Osborn says. “I think it runs in my family – my great aunt made all the dress patterns for Woman’s Own magazine back in the ’50s and ’60s and my mum taught me to sew.”

Adopting a made-to-order model was a no-brainer for Osborn – who currently makes all the pieces herself in her studio in south London, along with the help of a couture seamstress. “Made to order is having a bit of a moment but it’s essentially how things were done back in the day,” she continues. “[Now] it feels very special to get something made to order – I love that aspect of it.”