Can Fashion Influencers Persuade Us to Consume Less? A Times Virtual Event – The New York Times

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“Love Island,” the hit reality TV show that brought major influencers like Molly-Mae Hague to fame, recently switched its primary sponsorship from fast fashion brands, like I Saw it First and Missguided, to eBay.

This may feel like a “win” for responsible fashion, but with the fashion industry still largely trapped in a vicious cycle of poor quality, mass production and hyper-frequent collection releases, how can consumption be curbed? With consumer demand and a thriving social media ecosystem funding the continuation of business as normal, can influencers promote the adoption of sustainable solutions – from upcycled fabrics to second-hand business models – en masse? How can we channel the Gen Z obsession with the latest looks into a celebration of sustainability and reusability?

Join Vanessa Friedman, fashion director and chief fashion critic at The New York Times, on July 28 at 1:30 p.m. E.T., for a thought-provoking discussion with leading voices, including:

  • Shaway Yeh, Founder, yehyehyeh

  • Brett Staniland, Model, Academic and Sustainable Fashion Advocate

  • Chloe Asaam, Program Manager, OR Foundation

  • Rona Perry, Manager, The New York Times

We look forward to welcoming you to our conversation.

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